Marketing is no longer about the stuff you make, but about the stories you tell.
For as long as I can remember, I’ve been a storyteller. It started with a love of fiction – the love for a world that doesn’t exist, the kind you can’t find when you look around yourself – and slowly, it evolved from the abstract to the tangible.
Another love of mine? Science and healthcare.
Naturally, I spent five years studying Biology & English Lit at university and after those five years, I knew that while I didn't want a career in the sciences, I wanted to find a way to combine my love for learning science with writing and storytelling...which eventually led me to a career in marketing.
Over time, I learned the importance of storytelling for businesses through content. Moreover, I learned that stories don’t have to be told by only using words. They can be told through photography, videos, podcasts – really, any medium I could think of.
I'm a (self-taught) full-stack marketer with expertise in content marketing, marketing automation, and all things creative. I have experience leading content marketing efforts at both B2B and B2C organizations.
Now, I want to use that experience helping B2B SaaS & life sciences startups develop their content marketing programs. There's a lot of information out there on the best way to develop a content marketing program, but I can help you cut out the noise.
If you design your content program well, you'll be rewarded continually in the form of establishing yourself as an industry thought leader, increasing inbound leads, and elevating your brand reputation.
During my off-time, you'll find me daydreaming about my next adventure to the mountains.